December 2017 – Franchising POC

The Basics Of Franchising A Business

Posted on December 27, 2017 by blogger

A study of the most successful businesses in town will show that these are franchised businesses. It means the business has been market tested, developed and handed to the owners or franchise holders in a silver platter.

Franchising is a business concept and strategy that has been practiced by basically all the successful businessmen in the world. What separates these businessmen from the ordinary mortals is the way they can recognize a product that will be a hit with the masses.

A business venture is established by its owner with the view of making profit the soonest possible time. No matter what businessmen say about their businesses being pro poor or pro humanity, business is really all abut money and it is its top priority. No one would invest in a business without expecting to earn profits as a result.

The easiest way to ensure profits is to focus on your customers, their wants, their needs, how to satisfy them, how to keep them coming back and how to make them yearn for your product so that your business will grow big.

Getting customers to buy your products is the job of sales and marketing. A good marketing strategy can create a need even when there is none. It means that with a good promotional concept, clients would flock to your products and buy them even if they already have plenty of these products or they do not need these products.

However, once you get the customers to buy your products, your products must be of good quality so they will become satisfied and will not regret buying your product. This way, they will make repeat purchases and you will have repeat customers. The challenge for the businessman now is how to keep their customers.

These concepts of how to get customers to buy your products, how to keep them satisfied and how to keep them coming back for more are the main concepts that are embodied in a good franchising strategy.

The Franchising strategy has been applied to all kinds of businesses from food, retail, internet, beauty salons to distribution services. A person who wants to get a franchise would have no trouble choosing from the variety of businesses that have already been franchised. Just make sure that the important concepts of a business are taken into consideration by the franchise system you have chosen.

Before choosing a franchise system, make sure you are familiar with the product or services being franchised or you have seen how it is being implemented. Observe how the franchises are doing and if possible, do some research on their viability. This way, you will not be shortchanged and you will get what you paid for.

Franchise Business Opportunities And Food In India

Posted on December 23, 2017 by blogger

Expanding of business at the same time involving interested entrepreneurs in the same has of late gained big momentum. Opening of chain outlets or stores no doubt add to the extensive market presence and an enhanced brand identity. But that involves a good amount of investment besides liability and other factors associated. This is where a franchise business comes into play. Franchising, the practice of using another firm’s successful business model, had been at a nascent stage for quite some time. Today, it is not only in India but also across the world that franchise business is gaining impetus. Offering franchise business opportunities, concerned companies not only see their business expand even beyond geographical boundaries but also get returns. No investment, no maintenance, no liabilities! The franchisor’s success is the success of the franchisees.

Explore the various segments where franchise business opportunities are offered, consider your interests and accordingly choose the right company. If you choose a reputed name, you can look forward towards making some big money in no time. Building a brand rapport takes time and when you get a brand the rapport of which is already built you do experience a win-win situation. You can opt going for a food franchise. Of course, you will have to invest for the set-up, food processing equipments, follow space and food menu conditions followed by the parent group, pay royalty, pay part of income generated and more. Compared to other segments, you need not invest big in a food franchise. You will have to consider the location. The better the location, the more lucrative will be your food franchise chosen.

When we speak of food in India, we cannot think of a counted few items. There are countless food items specific to each region; most of you must have not yet explored the regional food in the towns and villages of each state. Start exploring, especially if you are a travel freak and love exploring cultures. You will be surprised at the countless delicacies with each dish tasting different. Well, food in India commonly offered in the restaurants is same in the menu no matter which part of the country you visit. It can be South Indian food or North Indian food. And again food in India is not only limited to meals; there are sweets, snacks, chaat, namkeen, vegetable snacks, and more.

Those who have tasted South Indian food never let the taste disappear from their palate. Whether it is breakfast or lunch or dinner or supper, they would love to have any of the South Indian food items to appease their appetite. Right from plain dosa, masala dosa, onion rawa masala, rawa plain dosa, rawa masala dosa to plain uttapam, vada sambhar, mixed uttapam, sambhar idli, etc. you have a myriad range of options in the menu to choose from! It is not only in South India but across the country that you will find South Indian food in the restaurants.

Starting A Unique Franchise Business

Posted on December 9, 2017 by blogger

Statistically, franchises are much more likely to succeed than all other types of small business start ups. They come fully equipped with a tried and true method for succeeding in their market place and already have strong brand recognition. They also have contracts with suppliers and a full supply chain already set up and in place. In addition to this, new franchises will often receive extensive training in all aspects of the business.

If youre thinking about starting a small business, you might want to start a franchise. A franchise can easily get you started off on the right foot. Less than half of all small businesses fail in the first year, so why not raise those odds by franchising?

One unique franchise you can take advantage of is in the asphalt pothole repair business. Why start up yet another Subway or Wendy’s when you can do something interesting. If you want to serve fries and make sandwiches all day, they by all means start a fast food franchise. However, if you want to actively pursue customers and work with new cutting edge technology, then you might want to consider starting a franchise business with Dr Pot hole.

This company is at the cutting edge in industry technology. They have advanced systems that enable their crews to finish hot patch asphalt repairs in less than thirty minutes. Compare this to the average time frame of two days from the competition and you’ll see why this company is doing so well.

Their systems also allow folks to start up small businesses with just a simple two person crew. What other franchise can you start with only two people? Starting the business with such a small amount of employees enables new businesses to save on costs while they are building up. Once you’ve built up a customer base you can then add on more employees as needed.

Starting a pot hole repair franchise with Dr Pot Hole will also give you the opportunity to receive expert training for a full month. While many franchises simply send you a dvd and some instructional manuals, you’ll actually receive real training from pothole repair specialists. This is a huge advantage that will ensure your success. Why sign on with companies that provide you with minimal training when you can sign on with Dr Pot Hole and receive a full month of training with a specialist.

Another reason you might want to start a pothole repair franchise is because you do not have to have an office or store. Many people that start businesses find that they become chained to their business. They end up dreading Monday mornings just as much as they did when they worked for somebody else. Do you really want to trade in your boss just so you can tie yourself down to a piece of property you are renting? This business can be completely mobile. All you will need is a vehicle and a high quality cell phone. Why not contact us today for more information?

How Do You Survive Franchisor Bankruptcy

Posted on December 5, 2017 by blogger

It takes immense discipline and fortitude to survive a franchisor’s bankruptcy. It’s a good idea to have a plan to minimize any potential losses in revenue and reputation, just in case such an unfortunate circumstance arises. When armed with a plan, you’re more likely to avoid disaster and consequently keep your business afloat.

The following are tips designed to help you get through franchisor bankruptcy:

-Heed warning signs: Hear a rumor? Investigate it. You do not want to find out the hard way i.e., through a third party like a customer or the paper that the franchisor is bankrupt, since doing so can compromise your rights and interests. If someone murmurs bankruptcy, be on the alert. The worst case scenario is that you determine that the rumor is no more than a rumor, and business resumes as usual. Some signs are very subtle, so pay attention. For example, if your franchisor is collecting advertising money from you but you don’t see any advertising happening, be on guard.

-Have a crisis communication plan: Make sure you have a public relations campaign that includes a crisis communication strategy preferably, a strategy that includes several contingencies. For instance, if your franchisor goes bankrupt, the media and customers will be wondering if the business is in jeopardy. You want to be able to craft a quick response.

-Be sure to stay in touch with the local media: True, newspapers and media generally go straight to corporate headquarters for information but don’t let that deter you from establishing your own relationships with writers, reporters, producers, and news directors. This way, you’ll be in a better position to field inquiries should disaster strike.

-Keep a list of alternative suppliers: Occasionally the initial problems occur with suppliers who may be nervous about getting paid. Moreover, if the franchisor can’t provide supplies, a franchise must look elsewhere. Develop a list of viable and trustworthy suppliers to prepare for a possible distributer catastrophe situation.

-Maintain a stash of supplies: Your franchisor declaring bankruptcy could very well leave you with an inadequate amount of supplies. By keeping a surplus of items you may need, you can avoid this scenario.

-Ensure that the community is aware that you’re independently owned: While you don’t necessarily need to regularly remind your customers that you’re independently owned, you do need to establish your business as a separate entity from all the other franchises. This can be accomplished by either letting fellow business owners know or becoming involved in the community. You want your business to feel as local as possible, because customers tend to favor locally owned businesses over nationally owned ones.

-Get the support of fellow franchisees: Moral support from your colleagues even if they’re also your competitors never hurts. In fact, helping out your fellow franchisees in times of need could ultimately mean the difference between success and failure. If the distance between you and other franchisees isn’t too great, you may be able to share supplies, which would help everyone.

-Consult a lawyer specializing in franchising: Consulting an attorney who has expertise in franchising could end up being invaluable in the case that your franchisor goes bankrupt. The time and money you put into hiring an expert is, simply stated, an investment in your future. A lawyer can educate you about your rights and help you concoct the right business plan for your business. You owe yourself this and more as a business owner.