To be a franchisee or not to be, that is the question?
In planning ahead it is important to be aware of all the options available to you.
The good news is, the results you achieved last year was based on the model you operated, so if you were happy with what you achieved keep doing what your doing. If you were not, then changing your marketing strategy, upgrading your web site may not be enough to get what you deserve. Addressing the method in how you do business is by far the most import thing you need to do in your business.
One need only look at history for supporting evidence on whole industries that have all but disappeared from this land because owners were not prepared to change their models to meet the ever changing market. Look at the car industry and the Ambassador. Dont let your business be a statistic. Just think two years ago before the Apple phone there was no such thing as a phone app, today there are more than 600 000 phone apps. Change is inevitable in all that we do, we can either stick our heads in the sand and be overwhelmed by change, or embrace change and build a dynamic business designed for today and tomorrow. There is business to be done and there are smart ways to get it.
I know that in our real estate industry, mention franchising and ones audience becomes immediately skeptical, however I believe this skepticism is probably based on a lack of understanding of how much value a good franchise model can add to an existing business.
I have taken note of various comments made by the franchise industry and share them with you, and yes it could be construed as self serving, but the comments do tell a compelling story.
I know that given the choice of having to navigate a stormy sea I would be more comfortable on board an ocean liner than paddling my own canoe.
FRANCHISE INDUSTRY CONTRIBUTES SIGNIFICANT INCREASES TO THE INDIAN ECONOMY DESPITE A SLOW DOWN IN MOST OTHER SECTORS
94% of franchisees are optimistic about future business
Nine out of ten businesses are profitable
86% increase in the number of women franchisees
INDIAN franchise businesses continue to grow and remain robust despite economic conditions, with the industry contributing significantly to the country’s GDP last year.
2011 was a year where more businesses took up franchising as a business model. Franchisors’ confidence for the future of their business also grew with 94% being optimistic about business conditions, in comparison to only 82% last year. Franchisors and franchisees are hopeful about the potential for growth with franchisors on average planning for a large number of additional franchisee outlets.
Franchised businesses have weathered the tougher economic times extremely well, which is not surprising if we look at how franchising has proven itself over the years. The combination of the wider business support, training and economies of scale, with the determination, enterprising nature and local business focus makes franchise businesses a very robust offering. This year has highlighted this particularly well with success rates of franchise businesses not dropping.
It’s been a tough time for businesses across the India, but franchised businesses have clearly shown a high level of stability and robustness and made a valuable contribution to the Indian economy last year.
At RE/MAX we have invested a huge amount effort and resources over the past 3 years developing systems that address:
Affordable growth
Productivity
Forecasting cost
Quality service
And profitability
We have implemented these systems in all of our offices and Regions and have experienced phenomenal results.
We are looking to grow our business with like minded people who have the desire to lead their local real estate markets.
To find out more about the opportunities we have, please contact:
Puneet Verma – or call him 09654965021 or www.remax.in