The Success Of Food-cart Business In Franchising In The Philippines

What made the franchising industry of the Philippines successful? According to the PFA or the Philippine Franchise Association, the franchising industry of the Philippines had gained significant growth over the past couple of years. The reason why is because of the many new franchise businesses available in the country today, such as food-stall and food-cart businesses.

Franchise Businesses from Then and Now
According to the PFA, most franchise business in the Philippines were large businesses such as convenient stores, fast-food restaurants, and many others. Because of this, most of those which were able to franchise a business were wealthy Filipinos, companies, and corporations.

Today, however, a number of new franchise businesses were made available in the Philippines which can offer many more Filipinos the same opportunity that wealthier Filipinos have had with Franchising business Philippines. This is when food-cart and food-stall businesses were introduced as a franchise business in the Philippines.

Success of Food-Cart Businesses in the Philippines
Food-cart and food-stall businesses were first established as small businesses by private Filipinos. However, when different franchising companies and corporations in the Philippines have found its potential as a small franchise business, many of these have started to acquire the ownership of those small businesses and distribute it as a franchise business for the average Filipino.

Since then, the popularity of franchise businesses had significantly grown, particularly for these businesses. So what are the benefits can these types of businesses offer:

Affordability
One main reason why these small franchise businesses became popular is because of its affordability. Compared to larger franchise businesses, food-cart and food-stall businesses are far more affordable, allowing more Filipinos to have the opportunity to start their own successful and profitable business.

Simplicity
Another reason why franchise businesses became popular is because of its simplicity which allows its franchisees to manage it by themselves. Because of its relatively smaller size, these businesses can be easily placed and moved from place to the other. And in addition to that, these businesses can also be easily manned by one or two personnel.

Availability
Another reason why franchise businesses had gained a lot of popularity in the Philippines is because of its availability. As the industry grows, the number of new food-cart and food-stall franchise businesses had also grown, which introduced many new franchise businesses that gave more choices for Filipinos from which of these small businesses are suitable for their preference.

How To Plan A Franchise Business In The Philippines

Putting one’s hard-earned money into a profitable investment is something that most people want to do. However, with the various investment vehicles today, a lot of us are at a loss of which is the right one to invest in. Having a business is a popular option when it comes to investments; however, starting one from scratch takes a lot of effort, time, and money. This is the reason why people who are keen to having their own businesses prefer to go for franchising opportunities instead of starting their own personal line of trade.

In a country like the Philippines where you cannot really tell how a start-up business will prosper after a few years, it is logical to go for something that has a recall with the public. This is the advantage that franchising has over new businesses. The fact that branding is what attracts a customer’s loyalty makes it easier for a franchise owner to maximize his returns.

However, it is important to note that while franchising is a popular way to have a business, it is something that cannot be done by just about anyone because it has its limits. When you franchise a brand name, you are limited to selling it the way the original owners of the franchise do, so if you crave control and dynamism to do whatever you want with your business then franchising may not be the best type of business for you.

On the other hand, if you only have a limited experience with business yet are amenable to follow the established system of the franchisor, then choosing to have a franchise will work to your advantage. One can indeed say that franchising is a path with low risk and a high potential return.

So, how does one start a franchise business in the Philippines? Firstly, you have to identify a brand name that sells. Remember it is very tough to maintain a position in the market but having a brand name that people trust gives you a competitive edge. The name of the franchisor itself is the biggest kind of advertisement you can give for your business so choose wisely. You also need to have interest in the particular business you want to franchise because once you start operating it, it will be on your mind 24/7. Bear in mind that it takes a great amount of passion to get the business running.

Once you know the kind of franchise business you want to invest in, the next step you have to take is to find a franchisor you want to strike a deal with. You can consult online franchising directories or local franchising magazines for information regarding the franchise opportunities in your area.

Lastly, before signing any agreement with the franchisor, make sure that you negotiate and understand all the terms regarding the franchise. You can even present your own business plan on how you plan to help the franchisor by improving your franchise outlet.

These are the general steps on how to start a franchise business in the Philippines. The success of a franchise outlet starts with a simple choice of getting the right kind of branding recall. Therefore, when you think of franchising, make sure that you put a lot of thought into this step more than anything else.

Philippines Franchising Business

Over the past years, franchising has become one of the fastest routes to business success in the Philippines. Both local and foreign brand names find themselves in a tight competition to gain a sizeable margin of the Philippine market. The franchising industry has also contributed significantly to the growth of the economy in the Philippines.

Franchising can be viewed from two perspectives: the franchisee and the franchisor. For the franchisee, a franchise is like a business wrapped in a package, with all the goods, services and operating manual in it, ready for roll out and operation. Counting on the elements of a well-established brand name and a tried-and-tested system of running the business, the franchisee receives many benefits, including access to information and technology that comes with the business, training and tech support of all aspects of the system, and the fact that a name that has already built its reputation for a number of years is a lesser risk than building a name from ground zero.

Franchising, from the franchisor’s point of view, has a different meaning. It presents an opportunity for business expansion; something that would have been difficult is done by them. Franchising for them is convincing the buyer (the franchisee), that their business is a good buy and worth investing in. Having a franchisee ran an outlet of their business means they can extend their products and services to more people in a wider coverage.

Buying and selling a franchise business in the Philippines is governed by the Philippine Franchise Association. This body gives guidelines and policies to regulate and promote fair practices on franchise activities by both local and foreign brand names. It is also tasked at providing assistance to franchise holders and buyers like financial programs, seminar workshops and information dissemination.

So much does a franchise cost in the Philippines? That would depend on a number of things, like the type of product or services offered, the size and location of the intended franchise outlet, layout / design of the outlet, beginning stock inventory, facilities and equipments needed along with its operating and maintenance cost, insurance and other pertinent expenses. Other equally important matters to consider include the franchise fee, training programs that the franchisor would be providing, royalty fees, feasibility studies to be conducted, marketing campaigns and advertisements.

Franchise for food cart businesses are generally cheaper to acquire, and prospective buyers can start owning these for as low as fifteen thousand pesos to an average cost of one hundred thousand pesos, depending on the type of food being sold and the size of the cart. A water refilling systems cost around two hundred to five hundred thousand pesos to operate. Other bigger franchise, like gasoline stations and food manufacturing and retail business, can go as high as five to ten million pesos, but the returns are well worth the investment.

Growth Of The Franchise Industry In The Philippines

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What made the franchise industry of the Philippines successful? According to the PFA or the Philippine Franchise Association, the franchise industry of the Philippines had significantly grown in the last few years, from 50 franchises to more than a thousand franchises today. And according to them, the reason for its rapid growth is because of small franchise business in the Philippines such as food-cart and food-stall businesses.

Popular Small Franchise Businesses
Unlike in the past in which most franchise businesses are large businesses, such as convenient stores and fast-food restaurants, most franchise businesses today are small ones, such as food-cart and food-stall businesses.

Because of its relatively smaller size and far lesser expensive franchising costs, many Filipinos were able to franchise a business for their own, giving them the same opportunity that wealthier Filipinos have had with franchise businesses.

In addition to its lesser expensive franchise cost, small Franchising business Philippines such as food-cart and food-stall businesses became popular in the Philippines because it doesn”t usually require its franchisees to have acquired years of experience in a managerial position or have finished an MBA course, which are usually the case for larger franchise businesses.

According to the PFA, it was because of the simplicity of these small types of franchise businesses that made the franchise industry successful in the Philippine market, particularly in today”s modern trends in which franchise businesses had become a popular trend for many Filipino businessmen and women. This had also led to the significant growth of the franchise industry in the Philippines.

The Franchise Industry of the Philippines
The Philippines had received a number of recognitions due to the rapid growth of the franchise industry in the country.

The rapid growth of the franchise industry, according to the PFA, had led to the creation of thousands of enterprises and generation of hundreds of thousands of jobs, making franchising an important tool in the country”s economic growth, which gave had also given the industry entry to the international market, which led to the recognition of Filipino business concepts world-wide.

According to the PFA, the Philippines was also recognized as the “franchise hub of Asia” when it comes to the development of franchise concepts.

According to many business experts, it was because of these recognitions that made franchising the preferred business method for more and more entrepreneurs, both for old and new entrepreneur.

Franchising Industry To The Growth Of The Philippine Economy

What made franchising a popular trend in the Philippines? Franchise businesses, such as food-cart and food-stall businesses, had gained a lot of popularity and demand in the Philippines. The reason why is because of the opportunity for Filipinos to start a successful business, while it also serves as a popular solution to poverty by the government.

Franchising Industry in the Philippines
According to the PFA, or the Philippine Franchise Association, the franchising industry of the Philippines had grown immensely since the start of small Franchising business Philippines, such as food-cart and food-stall businesses.

In a report by the PFA, the number of franchises in the country had grown from only over 50 in the 1990s, to over a thousand since 2009, and it kept growing even today.

Its growth was a major milestone in the franchise industry of the Philippines, and the government had also seen its potential as a solution to the growing problem of poverty in the Philippines. A popular application of franchise business by the government is when OFWs from Libya had fled the country to return home.

Because most of them doesn”t have any work in the Philippines, the government had gave them a free business management course on how to manage a small business, particularly managing a franchise business such as a food-cart or food-stall business.

In addition to that, another contribution that the franchise industry of the Philippines had given to its economic growth is by providing Filipinos with more jobs. According to the PFA, the growth of the franchise industry of the Philippines had created thousands of enterprises which generated hundreds of thousands of jobs, making franchising an important tool in the country”s economic growth.

Accomplishments for the Philippines
The growth of the franchise industry of the Philippines had also garnered a number of recognition for the Philippines in the world market.

According to the PFA, the growth of franchise business in the Philippines had recognized the Philippines as the “franchise hub of Asia” when it comes to the development of franchise concepts. This had also allowed entry into the international market of Filipino brands and concepts.

These and other achievements have made franchising the preferred business method for more and more entrepreneurs “” both aspiring and established.